Users will soon have a new feature that allows them to lessen the quantity of AI-made content appearing in their streams. This initiative comes as the platform disclosed that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a increase in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising video streams on a competing service primarily display AI-generated videos. A considerable share of this output is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically illogical or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the power to see more or less of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its network tagged as AI-generated. Overall, in excess of 100 mn media items are added to the service each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they view by using the content preference feature in the application and selecting the AI content topic. Other topics that currently be controlled under the setting encompass politics, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to identify convincing AI-made content, and it forbids malicious deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the app will henceforth add an “AI-made” watermark to content created with its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is designed to stop users from seeking to circumvent the labeling process.
Educational Initiatives
The company is furthermore launching a $2m educational fund for specialists and institutions to produce educational content about responsible artificial intelligence. This project will support educational bodies dedicated to training computer science.
Platform Protection
The video-sharing app has supported its safety measures, amid controversy over proposals to make redundant a large number of content moderators in the United Kingdom. The company is expected to reduce hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can shield workers by filtering out the most harmful content before it is viewed by people. The company stated a notable drop in disturbing and violent content seen by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
